The whole world is currently finding itself in a situation where the major offices and headquarters of business corporations are closed due to the threat of COVID-19 disease. Not running businesses as usual means a signficiant change in the economy and its impact on the success of global entrepreneurship; things are looking quite unusual and uncertain at this moment in 2020 as the world is facing an epidemic that came out of China and suddenly got a hold in every continent in just few months. If you are running an SEO agency or a leading search engine optimization professional serving international clients, then you must be looking and hoping for a viable solution to keep your business running smoothly and not to suffer disaster in the midst of Coronavirus storm.

Many challenges await you as you lead a team of professionals in any geographic region to take fast measures against the spread of COVID-19 disease. You must also make sure that your employees and best teammates are safe with a strategy against the Coronavirus outbreak; damage to you and your employee’s health can make the business suffer more severely.

So how can you think of fast ways to secure your loyal SEO clients and retain them by developing good relationships in the middle of this global crisis? Among all turmoil, there may be a silver lining hidden that you need to discover and use to your advantage. You can still learn from the problems and come out strong, better than ever before. So let us be the first ones to help you in 2020 to face the Coronavirus threat and still help you manage your SEO business in an effective way.

The Financial Crisis has taught the World Many Things Before

In 2007-08, the United States faced the biggest financial crisis of the history since the Great Depression period. The same research tells us that the leaders were able to pull them out of those circumstances with strong communication, marketing, and strategic planning skills. Companies which had cut their administrative costs were better able to face the crisis than those who only cut their marketing budget. In your SEO Company, you can use these strategies to reposition your business and still earn more clients.

The First Thing you should do for Your SEO Agency

As Neil Patel states, people constantly need to be remained that they need to learn a lot about disaster recovery and plan ahead to have peace during the crisis. How many leaders are found leading with empathy in the middle of crises? The first thing you should do is to take the proper measures for your team to create space for them. If you already employ remote employees to do work from home, then try extending that facility for all of your employees and only tell them to come office when absolutely necessary. Make sure that working from home suits every individual with all the necessities and tools to work without hindrance.

How to Manage and Communicate with the Remote SEO Team

If your team has successfully managed to work from home, then congratulations. The work should not be disrupted until the epidemic weakens in your part of the world. Do the following things to remain in constant touch with your SEO team members and make sure they are getting all your instructions remotely via:

• Make daily video calls to help your team to know the work status and updates all the time. That should include updates from the clients and all the necessary tools they need to make their social media campaigns more effective. You can video call your employees once in the morning and every three days to make sure everything is working perfectly.
• Daily management of Check-ins is the responsibility of your human resource HR team. Make a strategy to record the attendance of all the employees online.
• Take daily reports from each employee to hold them accountable for their work.
• Use software and instruct each employee to install it for daily task and project management. Many tools such as MS Project, Trellis, or third party tools to share and collaborate.

Plan your Remuneration and Supply Chain Wisely

The Coronavirus situation can easily take a toll on your SEO business and put you at a risk of going out of business if not taken care of. With more international agencies shutting down their offices, the employees should work from home and receive their pay according to company’s rules and standards. Those who are still unable to work from home can get a half month’s pay or any other amount according to company’s policy. For example, 24 Burberry stores in China have already closed and 40 remaining stores are working reduced hours. The management has announced that it is taking every precaution to safeguard its employees’ wellbeing. The similar situation is being faced by Home Depot in India that is a home improvement company serving people. However, the management is in constant touch with its suppliers with a contingency plan of not impacting their supply chain.

For your SEO firm, you can remain in constant contact with your clients using technology. For instance, Skype can allow video and audio calling. You can use email, WhatsApp, and mobile phones to stay connected remotely. Nothing can stop communication if the right technology is being utilized in this situation.

Dealing with Corona Virus impact on your SEO Consulting

The professional community may think of SEO managers as individuals who rank websites No.1 in the search engines. However, ranking is not the end game; the ultimate purpose of ranking is to increase sales. Despite ranking your site No.1 on Google, what is there is no sale happening due to Coronavirus situation? What good is SEO if the main goal of SEO is not met?

This situation is just as bad as 2008 Depression that also impacted the search marketing businesses. The clients can reduce significantly in numbers because they cannot pay the top SEO consultants due to economic crisis. While your industry can still keep earning if you hold on to your existing clients and offer new discount packages to future clients for availing your services. Everything else is going slow and down in the middle of crisis, therefore, holding on to what you got and trying to attract new clients with more benefits can help your company survive.

Focus on Clients’ Relationships

As we already described clients are the key to your SEO business success. You cannot retain clients unless you develop trust and cater to their needs. So when you and your team starts working remotely, the clients must be ensured that they will get the same impeccable services and quality outcomes as before. Your productivity and performance level of your team should not drop due to working remotely or virtually; reassure clients constantly about your smooth working processes and operational standards in order to gain their confidence.

In addition, keep in constant communication with clients and show them how your team is working day and night. You should show clients that measures you have already taken to ensure smooth workflow and what are your next steps to keep your SEO agency in a rhythm.

SEO.ae is one of the leading Digital Marketing companies in the UAE. We provide quality SEO services that will get your business through these tough times of Covid-19 lockdown successfully.