Publish Useful, UAE-Relevant Content 

If you are in the UAE, you should focus on publishing UAE-relevant content.  

This strategy is vital for meeting the needs of your intended audience. Instead of using generic keywords and blogs, use location-based keywords such as Dubai or Abu Dhabi. Create content that showcases:   

• Your real services and products. 

• Create expert guides and answer real questions asked by clients   

• Create landing pages that showcase conversion potential with CTAs  

• Create case studies relevant to your business or accomplishments   

• FAQs and schema markup  

If your potential customers speak multiple languages, you can also write a few articles in English and Arabic, mixed.   

And don’t forget to publish daily or weekly, a few times, to attract more visitors or retain the old ones who benefit from your content.  

Optimize On-Page SEO Elements 

Without on-page SEO, Google and Bing can hardly search your website. For example, you must include meta information such as a meta title, a tag, meta description, slug or URL, and a clear heading structure for all of your web pages.  

You can use H1, H2, or H3 headings and subheadings, and so on.  

When you write copy on your landing or service page, or even About Us page, try answering the questions asked by your users.  

Furthermore, add a few relevant internal links from your sitemap. Similarly, use alt text for all of your images and compress them.  

Improve Local and Technical SEO 

Your content can help you improve your search results. However, not every piece of blog you write or guest post can rank higher on search engines. Some pages may not even be crawled or indexed. In that case, check whether your main pages are returning he correct HTTP status code. Also check:  

• The XML sitemap contains the intended canonical URLs. 

• Robots.txt does not accidentally block essential content. 

• WP settings for vital pages are set to no index  

•  Redirects work as intended. 

• Internal links do not lead to broken pages. 

• HTTPS is implemented correctly. 

 Similarly, for strengthening local SEO, you need a mandatory Google Business Profile. That’s not an exception. Add everything right from your business name, address, and phone number. Also create location pages for areas in Dubai where you are providing services to customers.  

 Monitor Performance and Refine Your Strategy 

To reap consistent SEO benefits and leads from your newly-launched website in Dubai, you need to play a long-term game. SEO will always remain the core function and difference-maker in this overall process. Monitor organic clicks, impressions, rankings, service page performance, and technical issues on the website.   

Do A/B testing and experimentation. This will significantly improve the versions of your website you show to different visitors and help you understand where the funnel is leaking to take necessary action.  

Finally, revamp or refresh your existing but underperforming content. Add new data and delete old information.    

Build a Strong SEO Foundation for Your UAE Business 

A brand new website in Dubai needs more than just small SEO tricks. You need a strategic strategy to search and use keywords, write copy that fits users’ intent, foster local SEO, and monitor metrics consistently to experiment and improve outcomes.  

If you want to develop or enhance your current SEO strategy for a new website in the UAE, your growth partner SEO.AE can help you improve your outcomes based on your goals.