7 Reasons for Your Business to Invest In SEO

What comes back in response to googling the term ‘is SEO dead’ is over 44 million references. When asked the all-important question if in fact SEO is dead, most experts will say something like “SEO is far from dead” but probably almost all of them will certainly add the caveat that “it’s changed so drastically that people really need to learn to think of it as less of a marketing tactic, and more of a branding play.”

Analyzing opinions of most experts in the field the conclusion is developed that organic search engine optimization is centuries from being pronounced dead.

In fact, many worldwide companies, including the London based SEO agency – Go Up, are investing into developing dependable and solid SEO optimized web infrastructure through a renewed commitment, which is search-engine friendly, given the engines’ unrelenting obligation to improving their algorithms with the passage of time.

If your current knowledge about SEO techniques is not enough to divert your interest towards getting your business optimized for search engines, here are seven best suited advantages of SEO to make your decision process easier:

1. It is still more effective than ever

   – To get the ball rolling we will declare this at the outset “SEO still works, maybe even better than before”. Although data concerning organic traffic from Google was pulled fairly recently, the techniques themselves stay rigorous. Case studies on SEO in their vast numbers from the post-hummingbird era can verify this. CEO of the marketing firm BIZCOR, Joshua Guerra, says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”

2. It is not going to lose the edge any time soon

   – Analyzing the growth patterns of search engines, it does not look likely at all that SEO will cease to be effective any time in the imaginable future. Even audio and video searches at some levels eventually depend on keywords the same as old-fashioned text-based content; this link safeguards the continued triumph of SEO techniques as long as it continues to exist.

3. It is cost-effective for all types of businesses

   – Compared to the costs linked with other forms of online marketing such as social media marketing, PPC advertising, or purchasing leads for an email marketing program, SEO provides fairly better return on investment. Although social media may be more significant for your company or brand image and PPC may drive more revenue, your organic SEO in many ways remains the core factor of your online presence.

4. More market share grabbing capabilities

   – Somewhere amongst 80-90% of clients in the modern day check online reviews before they proceed to making a purchase, and this number is only anticipated to rise. Before long virtually everyone will be searching for products and services on the Internet. The question arises: Do you want them to be able to locate your business, or not?  People will be finding your competitors who are search engine optimized instead of you all the time in the absence of SEO techniques.

5. Escalation of mobile bandwidth and local search optimization

   – According to various surveys, the amount of traffic delivered to mobile devices is expected to overtake the amount delivered to desktop devices very soon. With this new development and dramatic burst in mobile usage, a whole new era of effective SEO techniques have opened up for businesses, such as local search optimization.

6. It is damaging not having a healthy content profile

   – The constantly updating search algorithms of search engines like Google and others constantly change the way they look at websites. Social media indicators and other things that didn’t exist over a year ago, are now given fairly high importance in terms of their impact on your rankings. Not structuring a healthy content profile spread out months and years is actually damaging to your business or the image of it, as it is one of the factors Google assesses when looking at your site.

7. All of your competitors have it

   – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a major website that tracks and ranks the efficiency and service of many of the USA’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”  It is not wise to let your competitors out-maneuver you by overlooking this appreciated tool for your business.

It has become ever more important for any business to invest in organic SEO, regardless of the current struggle everyone finds themselves facing concerning the absence of organic keyword data and traffic. Your business absolutely needs to have an SEO strategy employed, if success is your priority. As far as online marketing is concerned; it remains one of the single most important components of any organization’s branding efforts and online presence. We at www.seo.ae are the leading SEO solution providers in the UAE, with most competitive solutions that will make your business stand out in the crowd.